Our Story, Our Promise.
Our story kicked off in 2021 with a simple vision. To create a brand that people could genuinely love and enjoy. We wanted to bring Aussies, quality sunglasses that look good, feel good and show off our signature colours black and gold.
From day one, we made a promise. No matter how big we grow, we’ll always stay humble and keep our sunnies under $50. It’s our little rebellion against the overpriced sunglasses scene and it’s what keeps us different.
We started this story in Sunshine Coast, Queensland but then packed up and moved to Melbourne, Victoria in 2025. No matter where we are, our goal stays the same. To deliver stylish, quality sunglasses that don’t cost a fortune.
Because we believe you shouldn’t have to choose between quality and affordability. You deserve both!
Thanks for being part of our journey, your support and feedback mean the world to us.
The day things became real...
My Story
Years ago, I used to buy $100/$200 sunglasses like they were going out of fashion. The problem? I’d always lose them.., usually after a night out partying with friends. It got so bad that one year I did the math and realised I’d spent over a $1,000 on sunglasses alone. Like most people, I hate losing things. Clothes, accessories, jewellery, you name it. Though for some reason, sunglasses were my personal curse.
After most big nights, I’d wake up hungover and annoyed. I’d complain to my flatmate about yet another missing pair. One morning she looked at me and said, “If you’re that sick of losing sunglasses when you’re drunk, why don’t you either stop drinking or start your own sunglasses brand?”
So I laughed and said, “Fine! I will.”
That is literally how this all began.
Every business starts with a story and this was mine. I knew if I was going to make this work, I’d have to be different. So instead of going the overpriced route, making Australians pay simply way too much for things compared to other countries, I decided to keep my sunglasses affordable. This brand is for people like me who just want great looking shades without the stress of it costing them too much if they go missing.
This was never meant to replace my day job or become some massive empire. It was simply about freedom, the freedom to lose a pair without losing my mind and having to spend big bucks on my usual over priced go-to pair. I love my sunglasses and the process it took to create them. I gave some to my friends, turns out they loved them as much as I do and that’s when I realised maybe I was onto something worth sharing with the rest of Australia.